From #WhoMadeMyClothes

Eco-à-porter never gets tired of talking about Fashion Revolution, this time to give excellent news regarding the award won as Best Green Fashion Film Award at the last Milan Fashion Film Festival, recently concluded.

Courtesy of Fashion Film Festival Milano – fashionfilmfestivalmilano.com

Directed by MJ Delaney and produced by Futerra, an international agency that operates in the field of sustainability, #WhoMadeMyClothes, lasting 1 minute and 54 seconds, brings together the stories of the invisible people who make our clothes all over the world, with the fil rouge of a dance inspired by different cultures: there is Africa, there is India, there is China and then there is us, the West, which asks just #whomademyclothes?.

The protagonists of the short film dance each a different type of dance that, on a bare background, highlights the fatigue, the daily struggle, the suffering that each of them faces inside the supply chain that leads to the creation of a suit or an accessory that will then fill stores and chains in the western world.

It is a powerful message that leads not only to the visualization of human stories that would otherwise remain unknown to most people but also and above all to ask how each of us can contribute to be an active agent of that revolution which asks #whomademyclothes to international brands.

Out at the beginning of the Fashion Revolution Week on 23 April in memory of the 1,134 people who lost their lives in the collapse of the commercial building of Rana Plaza in Bangladesh, the film aims not only to awaken consciences but also to make known to a younger, global audience, fashion lover and regular visitor of Internet and social media, the lives and destinies of the people who make up the supply chain in the fashion industry. The hope is that viewers will do something about it, informing and informing themselves, as well as participating in actions that involve their favorite brands.

The music of the short film, specially written by Richie Fermie, draws inspiration in every scene from the part of the world represented and from the sounds related to the production methods used by the characters. Finally, each scene joins the other, demonstrating how these separate and disparate people are all connected by the same chain and suffering.

You can see the movie #WhoMadeMyClothes below and I invite you to share it so that even those who do not know or do not want to know, know. Thank you. And do not stop asking: #whomadeyourclothes.

 

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