Among the guests of the “Monthly Interview” we had, last October, Javier Goyeneche, founder and president of the Spanish brand of clothing and accessories Ecoalf, born in 2009 with the special purpose of being as sustainable as possible, all the more so after the birth of his son Alfredo, to whom Javier would like to leave a healthier and cleaner world.
The slogan that well expresses the philosophy linked to Ecoalf is ‘because there is no planet B’, a strong and clear statement that wants to remind that we do not have a reserve planet, that the Earth is our only planet and that it is not too late to take care of it.
So Ecoalf plays its part by producing garments and accessories made from recycled materials derived from coffee grounds or fishing nets abandoned in the sea, recovered and transformed into fabric. If you go and read the interview with Javier again, you will find more details about the steps of the ‘raw’ material to become fabric.
The mission of Javier Goyeneche and his Ecoalf has been transformed over time into a real movement, a collective movement that calls on all of us to do our bit to protect the environment; ‘because there is no planet B’ has also become a capsule collection for sale on the Ecoalf website, the ‘because collection’, made up of t-shirts, tank tops and sweatshirts in recycled cotton. 10% of the collection’s sales will go to support the foundation of Ecoalf and its mission of cleaning the oceans (‘Upcycling the oceans’), so that with the purchase of a garment anyone in any part of the world can take part in the project.
The collection ‘because there in no planet B’ was launched at the end of April, following, not by chance, Earth Day and some garments are already sold out. The invitation of eco-à-porter is to join the movement to continue to feed these virtuous practices of circular economy and if you want, you can publish your purchase on Instagram tagging Ecoalf and #becausethereisnoplanetB, as many have already done (➡️ cover photo).