Last Saturday, October 10th, the fourth edition of Green Carpet Fashion Awards was held and, as for many other events, this ceremony has also gone broadcast digitally (on Sky on TV and on the Youtube channel) for reasons that unfortunately we all know by now.
La Scala in Milan, the usual venue of the award, was dressed in flowers and plants, transforming itself for the occasion into a digital terrarium that was the setting for the guests and winners of this new but certainly more heartfelt edition, because the health emergency we have been experiencing for months has personally involved the world of fashion, requiring an urgent change of pace in the dynamics related to it.
Focused therefore on the themes of rebirth and solidarity necessary for our society for a future marked by environmental and social justice, obviously starting from our country, this edition saw the reward of virtuous people and companies that have transformed, with commitment, the fashion: five awards, each of which linked to a fundamental value for a new desirable beginning.
Anna Fiscale of Progetto Quid was awarded the GCFA Responsible Disruption Award for her commitment to producing and distributing fashion collections made with premium quality end-of-line fabrics, offering career opportunities to those who would otherwise have difficulty entering the job market, especially to women in disadvantaged conditions. Congratulations to Anna, who was a guest of our Monthly Interview the last February!
The GCFA Best Independent Designer Award went to Sindiso Khumalo, a Cape Town-based eco-designer whose homonymous brand is based on the creation of modern sustainable textiles with a strong emphasis on African storytelling. Sindiso hand draws the materials of her collections through watercolors and collages and over the years has developed an extraordinarily colorful visual voice, drawing on her Zulu and Ndebele heritage. Sustainability, craftsmanship and empowerment are at the heart of her work. The designer was among the winners of the LVMH Prize 2020 and had already been the protagonist in Milan of Fashion Hub Market in the past and of Who’s On Next Dubai.
The Italian artisans have been awarded the GCFA Art of Craftmanship Award because “in many ways, they make up the fabric of this country, they are the imprint of fashion. The artisans of this country continue to offer information on a more practicable path. Generations of craftsmanship and meticulous care, constantly evolving to deal with the crucial times in which we find ourselves “.
American actress and singer Zendaya was awarded the GCFA Visionary Award for advocating for inclusiveness and diversity in fashion and for having personally contributed to a change in the industry, making her actress and creative visibility available to support new talents.
Finally, the GCFA North Star Award at the United Nations for The UN Global Goals, which is an award that identifies organizations or people who show extraordinary leadership. “The Sustainable Development Goals, which have been defined as one of the most impactful initiatives of our times, should not be just a vision for every company, but cannot be achieved without significant partnerships with the global business community, for which fashion plays a fundamental role “.
“This year all our brands would have deserved most of the awards, given the incredible contribution they made to the health emergency we experienced, said Carlo Capasa, President of the Chamber of Fashion, not only through huge donations, but also through reconversions of the sector for medical-health productions. However, the brands felt it was more important to emphasize and give relevance to the hundreds of thousands of people who work behind the scenes in the production chain: artisans, tailors, pattern makers and all the other workers. “
I think it is right.