It’s a great news, of those that warm the heart in these early days of intense cold; the VF Corporation, American multinational company that covers more than 20 brands, including Lee®, Wrangler®, Timberland®, The North Face®, Napapijri® Vans® and other famous labels, has just joined the Fur Free Retailer program by partnering with the Fur Free Alliance, an international coalition of 43 animal protection organizations.
No more fur then (and not angora and exotic leather) for outdoor, jeanswear and sportwear iconic brands that have already a proven track record of implementing policies and global strategies of animal welfare; Napapijri®, for example, has not been using fur since 2015, when has taken innovative approaches to phase out animal derived materials (its last autumn/winter 2017/2018 collection is 100% down and fur free).
Letitia Webster, Vice President Global Corporate Sustainibility at VF, expresses her satisfaction and so do Joh Vinding, Chairman of Fur Free Alliance, the first saying that VF will continue to partner with with respected animal-rights organizations to promote the development of viable commercial substitutes to animal materials, the second hoping that fur free could become the norm in the entire fashion industry.
In Italy the Fur Free Alliance is represented by LAV that, through Simone Pavesi, manager of Animal Free Fashion for LAV, says that the path of VF is a “strong message of cultural change“.
The road is the right one, let’s keep going on it.