Stella McCartney‘s commitment to the environment and to an increasingly sustainable fashion continues, not only with its collections and the launch of cruelty free and low impact materials but also with exemplary actions involving governments and international organizations such as the UN.
Yesterday the news, from The Guardian, that the designer has signed, and is referred to as a spokesperson, a United Nations fashion industry Charter for climate action, which will be launched in the upcoming climate talks to be held from 3 to 14 December next in Katowice, Poland.
Stella McCartney hopes the Charter will “ring some alarm bells”, setting out a path for collective action to enable low-carbon production methods to be scaled up, improving economic viability.
Of course there are other signatories of the Charter that have not yet been disclosed but it is different brands of the much discussed fast fashion, so good news.
Waste, pollution, deforestation, toxicity in production and carbon-fuelled supply chains combine to make fashion one of the most environmentally damaging industries, hence a commitment at the institutional level with the active participation of people in the sector, especially those who are supporters of these bad practices, is essential.
The Guardian reports that there are positive signs coming from consumers; a report by the fashion search website Lyst, which tracked more than 100m searches over the past year, shows a 47% rise in searches that combine style and ethics, such as ‘vegan leather’ and ‘organic cotton’.
Stella McCartney is aware that there is not much time left to change things but that it is still feasible; the important thing, among other things, is that the talk should be extended to topics that are less treated than, for example, the rainforest and the oceans. The mass production of cotton, which is the most widespread fabric in the world, is inflicting extensive damage to the biodiversity of the soil, but this is still too little.
Here then is that the appointment of Katowice comes at the right time to focus again on a problem that can no longer be ignored, especially by those who are the cause of this problem. Let’s see what will happen.